Breaking formats

I had the opportunity to meet Prasoon Joshi a couple of days ago. He had been invited to speak to an audience on innovation. The audience was by no means a bunch of duds. The best and the brightest from various business schools and graduate schools of India, with well-honed skill in problem solving and analysis. Yet, many were blown away by what Prasoon presented. He gave a first hand brief on what innovation and the innovation fabric that any and every organization must develop in order to survive. Post the session, I got a minute to ask him - 'What kind of people does the advertisement industry look for?' Pat came his reply - 'We look for people who can break formats.'

I nodded my head in affirmation. Yet, the impact of what he said began to sink into me much later. And as I contemplate on what he said even now, I seem to be seeing greater meaning into it.

How often we settle into routines of comfort? How often we choose to live the mundane just because we are afraid to break formats? We need to break formats in every aspect of life. We need to rethink our lives and make a difference where we can. We need to break some formats. We need to break at least one format in our lifetime. Are you game?!!!